Everything We Know About the $30,000 Ford Ranchero EV Truck—and Where It’s Being Developed
Ford is developing a $30,000 electric pickup truck, rumored to be called Ranchero, at its Electric Vehicle Development Center in Long Beach, California. The truck will use inexpensive motors and a lithium iron phosphate battery pack to hit the target price.
Ford invited media to tour its Electric Vehicle Development Center (EVDC) in Long Beach, California, on April 30. The center is working on Ford's next-generation universal electric vehicle (UEV) platform, with the first product being a small electric pickup truck rumored to be called Ranchero. The Ranchero is expected to be priced at $30,000, using inexpensive motors and a lithium iron phosphate (LFP) battery pack. The truck will utilize large cast aluminum pieces, called unicastings, for the front and rear subframes, simplifying production and reducing complexity. The EVDC is led by Alan Clarke, a 12-year veteran of Tesla, who was hired in 2022 to help develop Ford's next-generation EV architecture. The Ranchero is expected to be the first 'top hat' or body style on Ford's new UEV platform.
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