Ferrari Says Even Its Electric Future Will Not Be Self-Driving

Ferrari will not integrate self-driving technology into its electric future, including its first fully electric model, the Luce, according to CEO Benedetto Vigna. The company emphasizes that driver engagement remains central to its identity, even as it adopts electrification, stating technology should enhance—not replace—the driver’s experience. The Luce’s launch sparked debate among traditional Ferrari buyers accustomed to high-revving gasoline engines, but Ferrari frames it as an extension of its brand rather than a replacement. The company’s long-term plan for 2030 includes a mix of combustion, hybrid, and electric vehicles, ensuring powertrain variety to suit different preferences. Ferrari’s strategy revolves around offering distinct driving experiences: electric models for instant response, hybrids for balanced performance, and traditional engines for mechanical character. Vigna’s stance on autonomy underscores the brand’s commitment to preserving the driver-car relationship, regardless of power source. Early feedback on the Luce has been positive, though critics question its design and emotional appeal compared to classic Ferraris. The challenge lies in proving an electric Ferrari can retain the brand’s intensity without its iconic engine sounds. Ferrari continues investing in combustion engines, including potential limited-edition models like a manual-transmission 12Cilindri, alongside hybrid and electric advancements. The company’s approach balances innovation with tradition, ensuring its future lineup appeals to both new and legacy buyers. While the Luce marks Ferrari’s entry into the electric luxury market, the brand insists its core promise—driver-centric performance—remains unchanged.