Fringe exhibition celebrates the art of stickers
Photographer Gideon Liddiard presents an exhibition titled *Sticker Art* as part of Swindon Arts Fringe (SWAF), celebrating stickers as an overlooked art form. The free display, featuring hundreds of stickers including SpongeBob SquarePants and Hermes designs, runs until June 28 at 19 Canal Road, Swindon, alongside other festival events like an accessible dance workshop.
Photographer Gideon Liddiard has curated an exhibition exploring stickers as an underrated art form, part of Swindon Arts Fringe (SWAF), a non-profit festival running until June 28. Liddiard, based in Swindon, collected hundreds of stickers—ranging from pop culture icons like *SpongeBob SquarePants* to luxury brands such as Hermes—for the display at 19 Canal Road, the former Argos building. The exhibition highlights stickers' versatility, from childhood nostalgia to commercial use on billboards and cars. Liddiard noted their ubiquity, stating, 'They are everywhere, we just don’t realize it.' His grandchild helped arrange the stickers on objects like road signs and skateboards for the exhibit. SWAF, now in its third year, features free events including an accessible dance workshop and a sleep-themed art show. Organizer Lisa Lowe emphasized the festival’s role in fostering community through art, noting, 'Art is the first thing which gets cut, but here we’ve built a lovely community for everyone.' The festival collaborates with local venues to showcase diverse artistic expressions, reinforcing Swindon’s cultural scene. Liddiard’s project aims to elevate stickers from functional items to recognized artistic mediums.
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