From ceramah to chatbots
Malaysian political parties are adopting AI tools to analyze voter behavior and refine campaign strategies ahead of upcoming elections in Johor and Negri Sembilan. MCA, Umno Youth, PKR, Bersatu, PAS, and DAP are integrating AI for data-driven messaging, content creation, and targeted outreach, though traditional campaigning remains essential.
Malaysian political parties are increasingly relying on artificial intelligence to enhance their election strategies ahead of the upcoming polls in Johor and Negri Sembilan. MCA secretary-general Chong Sin Woon stated AI will be crucial for consolidating voter data—such as electoral rolls, membership records, and surveys—into actionable insights for campaign teams. The technology allows parties to track real-time issues and tailor messaging more effectively, with Chong noting MCA’s headquarters now operates inseparably from AI-driven tools. Umno Youth secretary Hafiz Ariffin highlighted AI’s role in generating campaign materials like images, posters, and memes, as well as verifying rival claims, though he emphasized that physical campaigning remains vital. PKR has launched a digital platform called Teras, overseen by deputy president Nurul Izzah Anwar, to modernize outreach using AI for voter engagement. Bersatu’s information chief, Tun Faisal Ismail Aziz, cautioned that AI should complement—not replace—traditional methods, stressing ethical use to avoid misinformation. PAS deputy president Tuan Ibrahim Tuan Man balances grassroots meetings with digital messaging via Facebook, while Selangor DAP chairman Ng Sze Han noted AI’s importance in engaging younger voters under Malaysia’s Undi18 system. All parties agree AI enhances efficiency but insist traditional campaigning remains irreplaceable.
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