Furniture store risks entire future with $50m UConn Huskies NCAA National Championship gamble
Jordan's Furniture is offering a promotion where customers can get free furniture if the UConn men's and women's basketball teams both make the NCAA finals. Customers can hedge their bets by wagering against the UConn teams to guarantee a reduced cost on the furniture.
Jordan's Furniture sold $50 million worth of furniture during a promotion where customers can get free furniture if the UConn men's and women's basketball teams both make the NCAA finals. The promotion is insured to help cover the potential loss. Customers who made a purchase between January 20 and February 16 are eligible for the rebate. To reduce risk, customers can hedge their bets by wagering against the UConn teams. This guarantees a reduced cost on the furniture, even if the promotion's conditions are not met. The UConn men's team has already made it to the finals, bringing customers closer to getting free furniture.
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