Geely Wants To Be Like Toyota, But From China
Geely's new Australia CEO, Alex Gu, aims to position the brand like Toyota and become the top-selling Chinese marque locally by introducing a full model range, including hatches, SUVs, and a dual-cab pickup. Geely plans to launch several new models in Australia, including the EX2 electric hatch and the Galaxy Cruiser, a three-row PHEV 4WD.
Geely has appointed Alex Gu as CEO of Geely Australia to spearhead its operations in the region. Gu aims to position Geely like Toyota but from China. Geely sold 4.1 million vehicles globally in 2025 and plans to expand its Australian lineup to include a dual-cab pickup, a seven-seat SUV, and a full-size sedan. The company currently offers only two SUVs in Australia: the EX5 EV and the Starray PHEV. Geely Australia sold 2,821 units in the first quarter of 2026, compared to 17,541 for rival BYD. The EX2 electric hatch, which was the best-selling car in China in 2025, is coming to Australia before the end of the year with a sub-AU$30,000 price tag.
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