Gen Z Now Outspends Boomers on Gambling for the First Time

A new analysis by SweepsPulse shows Gen Z adults (ages 18-27) now spend more on gambling than Baby Boomers for the first time in U.S. history. Gen Z accounts for 22% of total gambling dollars, slightly surpassing Boomers at 19%, according to data from May 2026. The shift is fueled by mobile platforms, with 68% of Gen Z gambling spending occurring on smartphones, compared to just 29% for Boomers. The average Gen Z gambler spends $87 per month, compared to $72 for Boomers, while Gen Z gambling spending grew 41% year-over-year between 2024 and 2026. The rise of mobile-first gambling platforms has lowered barriers for Gen Z, aligning with their digital habits. Legalized sports betting in over 35 U.S. states since 2018 has also made gambling more accessible, particularly for those raised on fantasy sports and esports. Sweepstakes casinos, which operate in nearly all states without requiring a wagering license, have seen high participation from Gen Z due to their no-money-upfront structure. This appeals to younger gamblers facing financial constraints like student loan debt and rising housing costs. Sweepstakes casinos allow players to engage without immediate financial risk, making them a preferred option for Gen Z. The platforms’ accessibility and integration with social media further drive engagement among younger users. Meanwhile, traditional gambling formats remain less appealing due to higher entry costs and less mobile-friendly interfaces. The data suggests a lasting shift in the industry’s demographics, with Gen Z poised to become the dominant gambling demographic in the coming years.