Global Hotel Alliance adds four new member brands

Global Hotel Alliance (GHA) has expanded its international presence by adding four new hotel brands to its GHA DISCOVERY loyalty program. The new members—Almanac Hotels, Regal Hotels International, STORY Hotels & Resorts, and TemptingPlaces Collection—introduce 22 properties across Europe, the Middle East, and Asia. Key destinations include Hong Kong, Barcelona, Vienna, Prague, Zagreb, and Rabat, diversifying the alliance’s offerings in major travel hubs and emerging markets. Almanac Hotels, a family-owned boutique luxury brand, brings a focus on local culture and immersive guest experiences through dining, architecture, and creative collaborations. Its flagship properties are located in Barcelona, Vienna, and Prague. Regal Hotels International contributes 11 properties under its Regal, Regala, and iclub brands, with over 6,800 rooms and 30 dining venues, primarily in Hong Kong and surrounding markets. Founded in 1979, the brand strengthens GHA’s presence in Asia. STORY Hotels & Resorts adds five upscale properties across the Middle East, North Africa, and the Indian Ocean, blending contemporary luxury with wellness-focused experiences. Meanwhile, TemptingPlaces Collection introduces boutique luxury hotels known for refined design and gastronomy, including resorts in France and Switzerland. The expansion follows the opening of 14 additional hotels under existing GHA brands this year, including new properties in Japan, Italy, Zambia, and Australia. GHA CEO Chris Hartley stated that the alliance’s growth reflects the demand for collaboration within the independent hotel sector. The addition of these brands diversifies the portfolio and enhances value for the over 35 million GHA DISCOVERY members, each offering unique identities and cultural experiences. The move further solidifies GHA’s position as a leading global hotel alliance, expanding travel options worldwide.