Go Figure: 3 big marketing numbers from April
Modelo increased its investment in professional soccer by 125% ahead of the 2026 FIFA World Cup, while video games and esports saw a 22% growth in digital and non-digital ad revenue in 2025. Meta and Google posted impressive ad revenue growth in Q1, driven largely by artificial intelligence.
Marketers are gearing up for the 2026 FIFA World Cup with significant investments. Modelo increased its investment in professional soccer by 125% from the previous year, making it its largest investment to date. The brand will sponsor every pre-match broadcast on Telemundo and maintain a presence during Spanish-language matches. Video games and esports advertising revenue saw a 22% growth in 2025, according to the Interactive Advertising Bureau and PwC's annual report. This growth is attributed to expanded in-game advertising formats, measurement improvements, and increased demand for high-attention environments. Roblox, a popular gaming platform, saw Q1 revenue of $1.4 billion, a 39% year-over-year growth.
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