Google And Gucci Are Working Together To Launch AI Smart Glasses To Take On Meta
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Google is partnering with Gucci to develop premium Android XR-based smart glasses, competing with Meta's Ray-Ban and Oakley smart glasses. The Gucci-branded version is expected to launch in 2027.
Google is teaming up with Gucci to develop premium Android XR-based smart glasses. The collaboration will allow Google to tap into Gucci's expertise in eyewear design, creating stylish frames that blend into everyday fashion. Google is working on two categories of smart glasses: one focusing on audio and camera-based assistance, and a more advanced version with an in-lens display. The company has also teased Project Aura, wired XR glasses connected to a small battery pack. Google's first Android XR glasses are expected to arrive later this year, while the Gucci-branded version will launch in 2027. This move puts Google in direct competition with Meta, which has already made headlines with its smart glasses.
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