Google offers changes to Search spam policy to avert EU antitrust fine
Google has offered to change its spam policy to avoid an EU antitrust fine after the European Commission investigated its site reputation abuse policy. The policy was criticized for demoting news media and other publishers' websites in Google search results when they include content from commercial partners.
Alphabet's Google has proposed changes to its spam policy to comply with the EU's Digital Markets Act, following an investigation by the European Commission. The Commission had criticized Google's site reputation abuse policy for demoting news media and other publishers' websites in search results. The policy targets the practice of publishing third-party pages on a site to abuse search rankings. Google's changes aim to address the Commission's concerns and potentially avoid an antitrust fine of up to 10% of its global annual turnover. Interested parties have been given until next week to offer feedback on Google's proposal. The European Commission had opened an investigation in November under the Digital Markets Act.
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