Google, OpenAI, Circle join hands for agentic payments

Tech giants like Google and OpenAI are pushing for agentic commerce, where AI agents facilitate purchases. Retailers are prioritizing data integrity and infrastructure to ensure their products are discoverable by AI agents.
Google, OpenAI, and other tech firms are promoting agentic commerce. Retailers need to ensure their inventory is accessible to large language models. Accurate product data is necessary for agentic commerce to function properly. Retailers are working with companies to deliver their data to AI agents. Some brands are hesitant to adopt in-agent payments, but others see it as a top priority.
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