Automotive

Have a strong brand in a world of noise—it’s like having the only red T-shirt in a stadium full of white ones

Europe / Sweden0 views1 min
Have a strong brand in a world of noise—it’s like having the only red T-shirt in a stadium full of white ones

Volvo Cars is committed to going fully electric by 2030, with its new all-electric model, the EX60, set to launch in Europe. The company has faced challenges in recent years, including a decline in sales and profits, but is hoping the new model will help turn its fortunes around.

Volvo Cars is transitioning to electric vehicles. The company's chief commercial officer, Erik Severinson, believes electric is the future. Volvo has committed to going fully electric by 2030. The new all-electric model, the EX60, is set to launch in Europe. It has a range of up to 500 miles and can charge to 211 miles in 10 minutes. The EX60 is a key part of Volvo's plans to recover from a decline in sales and profits. The company's gross margin fell to 15.8% in Q4 2025, and its share price slumped by 20%. Volvo is hoping the new model will help turn its fortunes around.

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