High awareness, low understanding

A national study by the Sir Arthur Lewis Institute of Social and Economic Studies (SALISES) at The University of the West Indies, Mona, revealed a significant gap in Jamaica’s AI readiness despite high public awareness. The survey of 1,072 Jamaicans across all 14 parishes, conducted between October and December 2025, found only 6% of respondents had formal AI training, primarily concentrated among high-income, postgraduate, and suburban populations. The study scored Jamaica 76 out of 100 on public AI awareness, with most recognizing its role in customer service, communication, and education. However, understanding remains shallow, with many conflating AI with science fiction and lacking knowledge of algorithms, decision-making processes, or deepfake risks. Dr. Stephen Johnson, research fellow at SALISES, noted that AI knowledge is often experience-based rather than conceptual, with weak risk literacy and low awareness of algorithmic systems. Public trust in AI sits at just 5.45 out of 10, though 81% support moderate or strict oversight. Johnson emphasized that stronger regulations could build confidence and encourage broader adoption. The report also highlighted that 62% of respondents expressed interest in AI training, but unequal access risks deepening digital divides. Recommendations include launching a national AI literacy campaign, subsidized training through institutions like HEART/NSTA Trust, supporting small businesses in adopting AI tools, and integrating AI education into school curricula. Christopher Reckford, chairman of Jamaica’s National AI Task-Force, urged leveraging AI to reduce inequalities in digital economies, stressing the need for inclusive training opportunities. While Jamaica shows potential to harness AI, readiness hinges on bridging the trust and skill gaps. Older and lower-income populations are eager for training, but systemic barriers—including regulation and education—must be addressed to unlock AI’s full benefits.