Holiday brings travel, revenue boom
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China's Qingming Festival holiday saw a significant increase in visitor numbers and revenue, with double-digit growth in both categories. The travel boom was driven by the coinciding spring break and the festival's traditional tomb-sweeping activities, with popular destinations including Sichuan, Anhui, and Hubei provinces.
The Qingming Festival holiday in China saw robust growth in visitor numbers and revenue. Preliminary data showed double-digit growth in both categories. In Sichuan province, 899 A-level tourist attractions received 5.77 million visits, up 14.51 percent from 2025. Ticket revenue reached 60.74 million yuan, a 16.84 percent year-on-year increase. Other provinces, such as Anhui and Hubei, also reported significant increases in visitor numbers and revenue. The travel boom was partly driven by the coinciding spring break, with many students taking long-haul vacations.
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