Hollywood actors secure landmark AI protections in new studio deal

SAG-AFTRA members voted overwhelmingly to approve a new four-year contract with major studios and streaming services, securing landmark protections against artificial intelligence in Hollywood. The agreement, negotiated last month, was ratified with over 90% support among voting members, despite only 19% of eligible voters participating. This follows a similar deal reached by the Writers Guild of America in April, extending the standard three-year contract to four years for added industry stability. A key provision in the contract requires AI-generated performers to demonstrate 'significant additional value' compared to live actors or digital captures before they can be used. Union leaders, including SAG-AFTRA President Sean Astin, emphasized that the deal strengthens protections for digital identity and long-term benefits for performers. The contract also reflects the evolving nature of work in the entertainment industry. The Alliance of Motion Picture and Television Producers (AMPTP), representing Hollywood’s major studios and streamers, praised the union’s leadership for fostering practical solutions. The AMPTP noted that the SAG-AFTRA agreement, combined with the WGA deal, highlights collaborative progress in addressing industry challenges. Contract talks are ongoing between the AMPTP and the Directors Guild of America (DGA), led by new President Christopher Nolan, as their current agreement expires on June 30. The AMPTP expressed optimism about finding mutually beneficial solutions with the DGA, continuing the trend of negotiated stability in Hollywood’s labor landscape.