Hollywood editors get new AI tool
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Avid Technology has partnered with Google Cloud to integrate AI into its editing software, Media Composer and Pro Tools. The new AI features will enable users to search for footage and edit content more efficiently.
Avid Technology, a leading editing software company, has entered a multi-year partnership with Google Cloud to integrate AI into its platforms. The goal is to make the editing process more efficient and intelligent. Avid's Media Composer, used in most professional film and TV productions, will now include a Gemini extension that can enhance metadata and generate B-Roll. The AI technology will enable users to describe what they need based on visual movements, on-screen dialogue, and emotional cues. This will allow them to search for specific shots within hours of footage more quickly. Avid's software was used to edit 87% of this year's Oscar-winning productions.
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