Hollywood narrows differences on AI as new SAG‑AFTRA deal tightens oversight of digital replicas and synthetics
SAG-AFTRA members are voting on a new contract by June 4 that introduces stricter oversight of AI-generated digital replicas and synthetics, requiring informed consent and fair compensation for performers. The agreement, approved by the union’s national board, aims to address concerns raised during the 2023 strike while allowing limited use of AI under specific conditions.
Los Angeles — SAG-AFTRA members are voting through June 4 on a new contract that tightens rules around artificial intelligence in Hollywood, marking progress since the 118-day strike in 2023. The union, representing 160,000 performers in film, television, and video games, negotiated protections for digital replicas—AI-generated copies of real or deceased actors—requiring informed consent and fair compensation. The agreement permits limited use of synthetic AI characters only if they provide significant creative value, with studios needing union approval. SAG-AFTRA chief negotiator Duncan Crabtree-Ireland called the tone of negotiations more collaborative than in 2023, attributing the shift to studios’ recognition of AI concerns. The contract avoids outright bans but creates strong disincentives for misuse. AI remained a major concern during talks, as generative tools advanced rapidly since 2023. The new rules require studios to demonstrate added value before using synthetics, ensuring performers’ interests are protected. Voting closes June 4, with approval needed to prevent another industry-wide shutdown. The 2023 strike cost studios billions and halted productions, but Crabtree-Ireland said the conflict helped reset relations between unions and studios. The latest deal balances technological progress with performer rights, setting a precedent for AI governance in entertainment.
This content was automatically generated and/or translated by AI. It may contain inaccuracies. Please refer to the original sources for verification.