Hong Kong Tourism Board hosts Sydney roadshow as arrivals increase
The Hong Kong Tourism Board hosted a Sydney roadshow to promote the destination, highlighting a 19% increase in Australian arrivals from January to March 2026, with over 44,000 visitors in March alone. The event emphasized Hong Kong’s role as a multi-destination travel hub, supported by Cathay Pacific’s expanded network and Hong Kong International Airport’s recognition as the 'Best Airport in the World' in 2026.
The Hong Kong Tourism Board (HKTB) concluded its Sydney leg of the Discover Hong Kong Roadshow, targeting 180 trade representatives and travel advisors. The event featured a Cantonese banquet and presentations by HKTB, Cathay Pacific, and Sydney Airport, timed to coincide with rising global travel demand amid geopolitical shifts. Australian visitors to Hong Kong surged 19% in the first three months of 2026, with March alone seeing 44,000 arrivals—up from 28,000 in February. HKTB’s senior marketing manager, Karen Prideaux, noted the timing aligned with increased transit through Hong Kong, reinforcing its appeal as a travel pivot point. HKTB’s assistant manager, Cara Viscuso, shared key traveler demographics: 32% of overnight visitors are first-timers, 50% travel solo, and 77% combine multiple destinations. With an average stay of 3.6 nights, she urged advisors to position Hong Kong as an essential stopover, citing its visa-free access for Australians and direct flights from Cathay Pacific, Qantas, and Hong Kong Airlines. Hong Kong International Airport was named 'Best Airport in the World' in the 2026 Global Travel Awards, while Cathay Pacific celebrated 80 years of operation, including a redesigned flagship lounge and Skytrax accolades for best economy class and inflight entertainment. The airline now serves 110 global destinations, up from limited operations in 2023. The roadshow continues through June, with stops in Auckland, Christchurch, Adelaide, Perth, and Brisbane. HKTB and Cathay Pacific emphasized the destination’s seamless connectivity and cultural attractions as key selling points for travel advisors.
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