How AI is changing IPL’s production game
The Indian Premier League (IPL) is leveraging artificial intelligence (AI) to enhance its broadcasts, making them faster, smarter, and more accessible. AI is being used to generate promos, highlights, and graphics, as well as to improve multilingual workflows and accessibility features.
The Indian Premier League (IPL) is utilizing artificial intelligence (AI) to revolutionize its broadcasts. AI is being integrated into various aspects of the production pipeline, including promo generation, highlights, and graphics creation. This has significantly improved the speed and efficiency of the broadcast process, allowing for multiple formats and languages to be produced simultaneously. For instance, AI is used to create vertical video players that track the ball for mobile viewers and to adjust sign-language feeds to ensure graphics do not obstruct important information. As a result, the content output has expanded, with multiple versions being created in parallel across formats, languages, and platforms. The use of AI in IPL broadcasts has enhanced the overall viewing experience, making it more accessible and engaging for a wider audience.
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