How AI is powering elections across Tamil Nadu, Kerala, Assam and West Bengal
AI is transforming political communication in India's elections, with parties using it for hyperlocal voter outreach and content creation. However, concerns are growing over deepfakes, misinformation, and weak regulation.
AI is being used to drive India's elections, particularly in states like Tamil Nadu, Kerala, Assam, and West Bengal. Political parties are leveraging AI for hyperlocal WhatsApp outreach, content creation, and translation to target voters more effectively. The use of AI has raised concerns around trust, ethics, and control, with growing alarm over deepfakes and misinformation. Weak regulation has exacerbated these issues, making it challenging to address the potential risks associated with AI-powered political communication. As a result, there is a need for stricter regulations to ensure the responsible use of AI in elections.
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