How can dealers give prospective EV buyers confidence?
Dealers selling electric vehicles (EVs) need to educate customers and provide transparent information to boost buyer confidence, according to industry experts. Many EV drivers have reported poor experiences at dealerships due to a lack of knowledge about EVs among sales staff.
The shift to electric vehicles is a significant change in the car market, and drivers may have many questions about this new technology. To put customers at ease, dealers selling EVs must prioritize education and transparency. Sue Robinson, CEO of the National Franchised Dealers Association, highlights the importance of training and accreditation for sales staff. The NFDA's Electric Vehicle Approved scheme guarantees impartial advice and high standards in EV sales. Vicky Edmonds, CEO of EVA England, notes that nearly 40% of EV drivers reported a poor experience at dealerships due to a lack of knowledge among sales staff. Dealers must be careful not to pass on misinformation about EVs to customers and instead provide accurate information to build trust.
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