How China is using AI – and state funding – to transform the micro drama industry
China is using AI and state funding to transform its micro drama industry, producing shows at faster speeds and lower costs. The country's micro dramas have reached an estimated 660 million domestic viewers in 2024 and are gaining traction globally.
China's micro drama industry is being transformed by AI and state funding. Vigloo, a South Korean production company, has begun spending 30% of its budget on AI-driven workflows, reducing production time from three months to one and costs by four-fifths. China's micro dramas, also known as vertical dramas, are a new entertainment format popular among the 'TikTok generation'. The shows are divided into dozens of short episodes, often ending with cliffhangers. China's entertainment industry has been transformed by micro dramas, reaching 660 million domestic viewers in 2024. The format is also gaining traction globally.
This content was automatically generated and/or translated by AI. It may contain inaccuracies. Please refer to the original sources for verification.