How Data Is Driving Espanyol Up The La Liga Table
Espanyol, a Spanish football club, has seen improvement in their La Liga standings thanks to the use of data analytics. The club's new ownership, Velocity Sports Partners, has implemented a data-driven approach to recruitment, strategy, and fan engagement, which is starting to show positive results on the pitch.
Espanyol was fighting for their La Liga lives last season, but now they sit 11th with 37 points. The club's new ownership, Velocity Sports Partners, has implemented a data-driven approach. Data is used as one input, not an absolute truth, and is combined with human context to make decisions. The club has seen positive results, including the successful signing of English winger Tyrhys Dolan. Espanyol is also focusing on developing their academy, using data to identify and develop homegrown talent. The club's goal is to become self-sufficient and stable, and return to the upper echelons of Spanish soccer.
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