How Elon Musk is using his other companies to mask Cybertruck’s weak demand
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Tesla's Cybertruck sales have been bolstered by purchases from Elon Musk's other companies, including SpaceX, xAI, and Neuralink, indicating weak consumer demand. Without these inter-company sales, Cybertruck registrations would have fallen 51% in the fourth quarter.
Tesla Inc.'s Cybertruck sales have been propped up by Elon Musk's other companies. According to registration data, SpaceX accounted for 1,279 of the 7,071 Cybertrucks registered in the US during the fourth quarter. Other Musk ventures, including xAI, Boring Co., and Neuralink, acquired another 60 vehicles. Without these sales, Cybertruck registrations would have fallen 51%. The purchases, likely exceeding $100 million, have continued into this year. Tesla faces increasing pressure to reverse slumping sales across its lineup. The company's stock has lost a fifth of its value since hitting a record high in mid-December.
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