How established SaaS players are reinventing for the AI era
MYOB, a 35-year-old Australian SaaS company, is reinventing its software-as-a-service model for the AI era, shifting from passive insights to active participation in business workflows. The company's CEO, Paul Robson, says AI is changing how software is built, operated, and used by SMEs.
Artificial intelligence is reshaping the software-as-a-service model, changing the role it plays in businesses from passive insights to active participation. MYOB, a 35-year-old Australian company, is leveraging its deep local roots to gain a competitive edge in the AI era. Founded in the 1990s as a desktop accounting package, MYOB has evolved alongside Australia and New Zealand's SME sector. MYOB's CEO, Paul Robson, says AI is the biggest shift in modern business history, changing how software is built, operated, and used. AI extends software's capabilities beyond automation to decision-making within workflows. MYOB is shifting from recording activity to participating in it, enabling businesses to make better-informed decisions. The company is rebuilding its SaaS model with AI at its core.
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