How Eurovision pioneered transnational broadcasting
The Eurovision Song Contest pioneered transnational live broadcasting in 1956 by transmitting images from Lugano via microwave and terrestrial links, overcoming technical barriers across Western Europe. Decades later, it evolved with satellite and digital technology, reaching 166 million viewers in 2025 and introducing innovations like televoting and color television.
The Eurovision Song Contest’s first edition in 1956 broke new ground by broadcasting live across Europe, a feat requiring engineers to transmit signals from Lugano’s Teatro Kursaal via microwave relays and terrestrial networks spanning mountains and borders. This early experiment in simultaneous transnational broadcasting connected audiences in France, West Germany, and Italy at a time when such technology was rare. Over the years, Eurovision adapted to global demand, adopting satellite broadcasts from 1969 and later digital fiber connections to sustain its reach. By 2025, the contest drew 166 million viewers worldwide, cementing its status as one of the largest live broadcast events. The exhibition *Setting the Stage: 70 Years of the Eurovision Song Contest* highlights key technological milestones, including the transition to color television and ABBA’s 1974 victory. It also showcases Eurovision’s role in pioneering large-scale televoting, which debuted in 1997 and popularized the phrase ‘nul points.’ Beyond technology, the contest’s longevity is attributed to its dedicated fanbase, fostering lifelong friendships and a global community. The exhibition runs until February 2027, featuring time-lapse footage of past broadcasts, including the 2021 Rotterdam Ahoy Arena setup.
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