How Ford is using AI to power its next-gen ambitions

Ford Motor is using artificial intelligence across its operations to accelerate its shift to a technology-led mobility company. The company is embedding AI in engineering, software, and enterprise systems, and is investing in AI infrastructure to support its next-generation ambitions.
Ford Motor is accelerating its shift to a technology-led mobility company by embedding artificial intelligence across its operations. The company's enterprise platform engineering and operations organization is building digital infrastructure across engineering, manufacturing, and enterprise operations. AI is being used in engineering workflows, including simulations and computational fluid dynamics. The company is also experimenting with broader use of AI tools across the workforce. Ford's investment in AI and software comes as the company navigates a shift towards software-defined vehicles. The market for software-defined vehicles is expected to grow rapidly in the coming decade.
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