How Genesis Turned Hyundai From Ordinary Commuter Into A Genuine BMW Rival
Hyundai's luxury sub-brand Genesis was launched in 2015 and has since expanded to include seven models, with plans for new additions like the GV90 SUV and Magma GT supercar. Genesis has helped Hyundai compete with luxury brands like BMW.
Hyundai's luxury sub-brand Genesis was launched in 2015 in Korea and later in the US with two models, the G80 and G90. Genesis now includes seven models: four SUVs (GV60, GV70, GV80) and three sedans (G70, G80, G90). The brand is expanding with new models, including the GV90 SUV and Magma GT supercar. The Magma program is focused on high-performance variants and motorsport. Genesis originated from the Hyundai Genesis sedan, introduced in 2008, which was later rebranded as the Genesis G80 in 2017. The Genesis brand has helped Hyundai compete in the luxury vehicle market.
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