How modern marketers harness AI to drive strategy, execution and competitive advantage
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A new course at Kellogg, AI for Marketers, teaches students how to harness AI to drive marketing strategy and execution. The course provides hands-on exposure to AI through real-world cases and examples, and students apply AI concepts in assignments using frontier AI platforms.
Kellogg has introduced a new course, AI for Marketers, to teach students how to use AI in marketing. The course covers key AI concepts like machine learning and generative AI. Students apply these concepts in hands-on assignments using AI platforms like Gemini and ChatGPT. The course aims to help future marketing leaders use AI in practical ways. It raises the floor for marketers by making high-quality analysis accessible and raises the ceiling by enabling the best marketers to move faster and explore more options.
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