How much do you trust AI to recommend product purchases?
A new survey found that only 2% of U.S. consumers would buy from an unfamiliar brand based solely on an AI recommendation, while 98% verify the brand through other sources before making a decision. The findings highlight a trust gap as AI becomes more embedded in shopping.
A recent study by Idea Grove found that nearly all U.S. consumers take extra steps before making a purchase, even if it's recommended by AI. Just 2% of respondents said they would purchase from an unfamiliar brand based solely on an AI recommendation. AI tools are shaping the early stages of the buying journey, helping consumers discover new brands and narrow choices. However, most shoppers still rely on traditional signals like online reviews and search results to confirm a brand's credibility. The survey suggests that AI is accelerating discovery but not replacing decision-making. Consumers treat AI suggestions as a starting point, not a guarantee of quality, and seek out familiar trust markers like customer reviews.
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