How will gas prices affect West Michigan tourism?
Michigan tourism officials remain optimistic for the spring and summer seasons despite record-high gas prices, expecting some travelers to drive to popular sites instead of flying. The Pure Michigan campaign has generated $2.8 billion in visitor spending and $171 million in state tax revenue.
Michigan tourism officials are optimistic about the upcoming spring and summer seasons despite gas prices nearing record highs. The Tourism Industry Coalition of Michigan expects some changes in travel decisions, but many people will still visit the state's popular sites. The Pure Michigan campaign, now 20 years old, has influenced 1.5 million trips and generated $2.8 billion in visitor spending. Some travelers, like Terri Wilson, plan to adjust their trips by driving instead of flying and staying closer to home. The governor has declared May Pure Michigan Month to celebrate the campaign's success. Visit South Haven reports that its location near major metro areas and its small-town charm make it a popular destination.
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