HUMAN Ad Viewability Measurement Earns MRC Accreditation, Redefining Transparency, Explainability, and Trust in Ad Measurement
HUMAN Security's Ad Viewability Measurement has earned Media Rating Council (MRC) accreditation for viewability measurement across desktop, mobile web, and mobile app environments. The accreditation reinforces HUMAN's leadership in transparent, IVT-filtered measurement, helping advertisers and platforms protect and maximize media investments.
HUMAN Security's Ad Viewability Measurement has earned MRC accreditation for viewability measurement across desktop, mobile web, and mobile app environments. This milestone extends HUMAN's end-to-end advertising protection capabilities. The solution delivers clear, IVT-filtered measurement powered by one of the world's largest behavioral signal networks. It analyzes granular supply path signals, offering precise, explainable, and unified measurement. The accreditation strengthens trust and transparency across the digital advertising supply chain. HUMAN's solution reduces waste from ads that never had a chance to be seen, providing more accurate, fraud-resistant viewability measurement.
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