India smartphone shipments log weakest quarter in 6 years as costs, demand pressure bite
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India's smartphone shipments declined 3% in Q1, marking the weakest quarter in six years due to rising costs and slowing demand. Premium brands like Apple and Google saw strong growth despite the overall market downturn.
India's smartphone shipments experienced a 3% decline in the first quarter, marking the weakest performance in six years. The slowdown was attributed to increasing costs and decreasing demand. Vivo led the market with a 21% share, followed by Samsung and OPPO. Despite the overall decline, premium brands such as Apple and Google reported significant growth. A third of smartphone models were pushed to the first quarter to mitigate further cost escalations, but this move had little impact on retail sales. The data was reported by Counterpoint Research's Monthly India Smartphone Tracker.
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