India Sotheby’s and ASK-backed platform debuts with ₹63 crore investment in ultra-luxury villa project in Goa

India Sotheby’s International Realty and the ASK Property Fund-backed platform have announced their first investment of ₹63 crore in an ultra-luxury residential project in Goa. The project, named *Ananda Nilaya*, is being developed by Priority Group in Arpora, North Goa, and will consist of 28 villas spread over 5.12 acres. Expected to generate revenue of around ₹360 crore, the development is positioned as a landmark for Goa’s luxury residential segment, marking one of the first major institutional investments in the state. Located just 2 km from Baga Beach and near Mopa and Dabolim airports, *Ananda Nilaya* will feature an 18,000-square-foot exclusive clubhouse. The project emphasizes eco-sensitive luxury design and curated living experiences, with architectural firm Stapati overseeing the design and Terra Firma handling landscape consulting. Stapati is known for high-profile projects like Alila Diwa Goa and Enchanted Island Resort in Seychelles. Priority Group, which entered Goa’s real estate market in 2007, has delivered over 3 lakh square feet across 16 projects and is currently developing another 5 lakh square feet of residential projects. The developer highlights its strong governance and delivery record as key factors in attracting institutional capital. Amit Bhagat, co-founder, CEO, and MD of ASK Property Fund, stated that the project aligns with Goa’s growing demand for luxury second homes. Amit Goyal, MD of India Sotheby’s International Realty, noted the platform’s aim to create a community of discerning buyers through this project. Parind Nachinolcar, Managing Director of Priority Group, emphasized the project’s benchmark-setting design and its potential to elevate luxury living standards in Goa.