ixigo’s new AI app can plan trips, track flights and manage travel updates
ixigo launched TARA, an AI-powered assistant integrated into its app, designed to handle conversational trip planning, flight tracking, and real-time travel updates. The system supports English, Hindi, and Hinglish and automates tasks like booking passes, refunds, and contextual recommendations based on user history.
ixigo unveiled TARA, an AI assistant rebuilt into its core travel app at the ixigo NEXT event. Unlike traditional search-based planning, TARA uses natural language to create multi-city itineraries, recommend hotels with specific preferences, and track travel details like flight delays or gate changes. The assistant operates through voice, text, and taps, currently supporting English, Hindi, and Hinglish, with plans to add more languages. TARA integrates with user booking history and preferences to offer personalized suggestions, such as anniversary trip ideas or staycation options. It also automates updates—like sending boarding passes via WhatsApp or Apple Wallet—and adjusts dynamically for flight or hotel changes. Beyond planning, ixigo introduced Trip Mode, a dashboard consolidating boarding passes, baggage alerts, and real-time travel info. The company also highlighted ‘agentic’ services, where AI agents handle tasks like confirming room readiness with hotels before arrival. Flight travelers benefit from seamless WhatsApp boarding pass delivery and auto-updates for gate or schedule changes. TARA’s design prioritizes reducing manual input by understanding user intent, such as requests for landmark-view rooms or multi-stop itineraries. The platform aims to streamline travel from discovery to execution, combining AI-driven personalization with real-time assistance. ixigo’s shift marks a move toward conversational, context-aware travel management.
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