JCPenney Parent Catalyst Brands Deploys Humanoid Robots in Nevada Warehouse
Catalyst Brands, the parent company of JCPenney, has partnered with Figure AI to deploy humanoid robots in its Reno, Nevada warehouse to automate repetitive tasks like sorting and packing. The robots, known as Figure 03 models, will assist in the facility’s Joey Pouch system, aiming to improve efficiency and allow human workers to focus on higher-value roles.
Catalyst Brands, the retail group behind JCPenney, Brooks Brothers, Aéropostale, Lucky Brand, and Nautica, has announced a partnership with robotics company Figure AI to introduce humanoid robots into its supply chain operations. The deployment will begin at Catalyst’s 1.7 million-square-foot distribution center in Reno, Nevada, where the robots will handle repetitive, physically demanding tasks such as sorting and packing. The agreement marks a rare commercial adoption of humanoid technology in the retail sector, with Figure AI’s Figure 03 models set to integrate into the warehouse’s Joey Pouch sorting system. This computerized system sequences products into pouches for conveyor transport, improving order accuracy and shipping speed for online orders. Catalyst previously invested $40 million in updating the Reno facility’s infrastructure in 2024, enhancing its capacity for automation. Figure AI’s robots are designed for quick scalability across multi-brand portfolios, allowing Catalyst to adapt to business growth and seasonal demand fluctuations. The technology aims to free human workers from routine tasks, enabling them to focus on higher-value functions. Marc Rosen, CEO of Catalyst Brands, stated that the collaboration demonstrates how emerging technologies can modernize operations while strengthening the workforce. The partnership follows Amazon’s experimental use of humanoid robots in warehouses and parcel delivery, though large-scale adoption in retail remains uncommon. Figure’s humanoids are positioned as a flexible solution for warehouse automation, aligning with Catalyst’s goal of improving efficiency and customer service across its brands. The deployment will initially target the Joey Pouch system, where robots will assist in sequencing operations to streamline fulfillment processes. Catalyst’s investment in automation reflects a broader industry trend toward integrating advanced robotics to address labor challenges and enhance supply chain performance.
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