Joey McGuire calls Texas Tech a ‘disruptor of college football’ in NIL era

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Texas Tech football coach Joey McGuire calls his team a 'disruptor of college football' due to their increased investment in the program through NIL and revenue-sharing. McGuire aims to keep the team at the top of the sport, beyond their recent College Football Playoff appearance.
Texas Tech football coach Joey McGuire considers his team a disruptor in college football. The team's increased investment through NIL and revenue-sharing has contributed to their success. McGuire wants to maintain this upward trajectory. Last year, the team made a run to the Big 12 title with one of the most expensive rosters in college football. McGuire plans to continue investing in the program to stay competitive.
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