John Ternus, Apple’s new CEO, inherits a rebounding China business—and some messy headaches
John Ternus takes over as Apple's CEO on Sept. 1, inheriting a rebounding China business with significant supply chain and consumer market importance, but also messy headaches from protectionist Washington and prickly Beijing. Apple's China business has turned a corner after a tricky few years, with Chinese factories managed by companies like Foxconn making iPhones and Chinese consumers snapping up Apple products.
John Ternus becomes Apple's CEO on Sept. 1, ending Tim Cook's 15-year tenure. Apple's presence in China is crucial, with Chinese factories making iPhones and Chinese consumers being a key market. Ternus inherits a China business that's rebounding but still faces challenges from protectionist Washington and prickly Beijing. China's strict lockdowns during the COVID pandemic threatened iPhone supplies, prompting Cook to diversify production to India and Vietnam. The success of Ternus' tenure may hinge on advancing Apple's China-plus-one strategy without triggering backlash in China. China's importance to Apple's supply chain and consumer market makes it a defining aspect of the company's business.
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