Kaohsiung rolls out new tourism brand across Asian markets

The Kaohsiung City Government Tourism Bureau has introduced *Keep Vibrant Kaohsiung*, a new international tourism brand aimed at boosting the city’s appeal in key Asian markets. The campaign targets Japan, South Korea, Vietnam, and Malaysia through outdoor advertising and destination marketing, reaching an estimated 28 million people annually. Promotional placements include Dotonbori in Osaka, Seomyeon Station in Busan, The Café Apartments in Ho Chi Minh City, and shopping districts in Kuala Lumpur. The brand identity uses three colors—blue for maritime heritage, orange for hospitality, and purple for creativity and technology—to reflect Kaohsiung’s diverse offerings. The bureau has produced tailored promotional videos for different traveler segments, including backpackers, honeymooners, and Muslim families. Highlighted attractions feature Cijin, Weiwuying National Kaohsiung Center for the Arts, Lotus Pond, and Fo Guang Shan. The campaign emphasizes Kaohsiung’s unique blend of natural landscapes, cultural experiences, and urban development. Kao Min-lin, director-general of the Tourism Bureau, noted the city’s combination of mountains, sea, rivers, harbors, and multicultural character as key selling points for visitors. The initiative aims to position Kaohsiung as a distinctive destination in Taiwan’s southern region.