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The hospitality industry is facing increasing cyber threats, with 82% of US hotels experiencing a cyberattack in 2024. To mitigate these concerns, hotel technology leaders need to focus on key areas such as GenAI-powered attacks, IoT vulnerabilities, and third-party risk management.
The hospitality industry is a prime target for cyber threats. According to a report, 82% of US hotels had a cyberattack in 2024, with the average breach costing $4.03 million. Hotels are vulnerable to attacks due to their broad attack surface, including guest-facing systems and IoT devices. To mitigate these concerns, hotel technology leaders need to develop defenses against GenAI-powered attacks and social engineering tactics. They should also maintain a full inventory of IoT devices, enforce firmware updates, and require device manufacturers to provide security-hardening plans. Additionally, hotels should update their vendor risk-management programs to require SOC2/ISO27001 reports and evidence of remediation.
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