Kevel partners with Scandinavian Airlines to launch travel media network
Scandinavian Airlines (SAS) has partnered with Kevel to launch a digital commerce media network, leveraging Kevel’s Retail Media Cloud for personalized ads across SAS’s mobile and desktop platforms. The collaboration aims to activate SAS’s first-party traveler data to deliver targeted content to advertisers while enhancing user experience and generating sustainable revenue for SAS.
Scandinavian Airlines (SAS) has chosen Kevel, a provider of retail media infrastructure, to power its new digital commerce media network. The partnership will enable SAS to deliver personalized advertising placements across its global digital ecosystem, including mobile apps and desktop platforms, using Kevel’s Retail Media Cloud. Kevel’s technology will allow SAS to utilize its first-party data to create relevant ad experiences for travelers while maintaining control over data and user experience. The network will integrate Kevel’s Ad Server, Audience segmentation tools, and Console for omnichannel campaign management. The SAS media network will support sponsored placements, native advertising, and brand integrations throughout the travel journey. SAS’s VP of eCommerce, Michaela Hermans, stated that the airline’s deep insights into traveler intent and behavior will now be activated to engage high-intent audiences with partners like hotels, tourism boards, and car rental companies. The collaboration aims to provide travelers with personalized offers at key moments—such as dreaming about destinations, booking flights, or exploring cities—while generating new revenue streams for SAS. Kevel’s founder and CEO, James Avery, emphasized the importance of delivering convenience and personalized experiences in modern travel. This initiative marks a strategic expansion for SAS, leveraging its vast traveler data to create a sustainable partnership ecosystem for advertisers and brands.
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