Kids ate the multiplex: How family movies are taking over moviegoing, one blockbuster at a time
Family movies are taking over the box office, with PG-rated films outgrossing other ratings for the second year in a row. The success of movies like 'The Super Mario Galaxy Movie' and 'Zootopia 2' is driven by kids and families who want to experience movies on the big screen.
The movie industry is seeing a surge in family-friendly films. PG-rated movies have outgrossed other ratings for two years in a row, with $3.18 billion in domestic ticket sales in 2024. The 'Super Mario Galaxy Movie' is expected to reach $186 million domestically and $350 million worldwide in its opening weekend. This trend is driven by kids and families who want to experience movies on the big screen. Theater owners are taking notice and trying to make the experience more enjoyable for young viewers. With 26 wide-release PG movies slated for 2026, this year may be the most kid-catered year at the movies yet.
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