KitKat wants you to ditch your phone, its new chocolate wrapper blocks signals fully
KitKat has introduced a new chocolate wrapper called 'break mode' that blocks mobile signals by functioning as a Faraday cage. The wrapper is made of copper, polyester, and polypropylene and is designed to remain effective for up to a year.
KitKat has launched a new product, a chocolate wrapper that blocks mobile signals, encouraging users to take a break from the digital world. The wrapper, called 'break mode,' functions as a Faraday cage and was developed in partnership with Ogilvy Colombia. It has a layer made of copper, polyester, and polypropylene, and remains effective for up to a year. The company released an advertisement video promoting the product, showing how it can help users disconnect from constant digital distractions. Kim Waigel, marketing director at Nestle, said the goal is to elevate the ritual of taking a break by silencing the digital world. The wrapper can be recycled after use.
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