Korean robotics, AI firms interested in Vietnam

South Korean robotics and AI firms are expanding into Vietnam through the K-Robot Pavilion at VINAMAC EXPO 2026 in Hanoi, with exports of industrial robots rising 67% in 2022 and 12.4% in 2023. KOTRA and local buyers, including ETEK Automation Solutions, are facilitating partnerships to support Vietnam’s shift toward advanced manufacturing.
South Korea’s Korea Trade Investment Promotion Agency (KOTRA) is accelerating the entry of Korean robotics and AI companies into Vietnam, positioning the country as a rising hi-tech manufacturing hub. KOTRA will collaborate with the Korea Institute for Robot Industry Advancement to host the K-Robot Pavilion at the 23rd Vietnam International Exhibition on Machinery, Equipment, Technology and Industrial Products (VINAMAC EXPO 2026) in Hanoi from May 14-16. The pavilion will showcase automation equipment, sensors, and smart-process components, with five Korean firms exhibiting and over 50 export consultations scheduled for 17 local buyers, including Vietnamese industrial automation leader ETEK Automation Solutions. Data from the Korea Customs Service shows industrial robot exports to Vietnam surged 67% year-on-year in 2022 and grew another 12.4% in 2023, reaching $15.29 million. Over the past three years, transport and loading robot shipments increased 13-fold, while automation solution exports rose 40%. Following the expo, KOTRA will host a Korea-Vietnam AI Innovation Day in Ho Chi Minh City on May 20 to foster AI-driven manufacturing solutions. The event will include consultations and pitches from Korean AI innovators to explore demand for AI transformation in Vietnam’s industrial sector. Koo Bon-kyung, head of KOTRA’s Southeast Asia and Oceania Regional Headquarters, stated that advanced industrial cooperation between Korea and Vietnam presents export and technology development opportunities for both nations. As Vietnam transitions from a production base to an advanced manufacturing hub, KOTRA aims to help Korean robotics and AI industries capitalize on emerging opportunities.
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