Korea’s rich look beyond Seoul — and up the hill

Busan's Dalmaji Hill is experiencing a resurgence in luxury real estate, with ultrawealthy buyers drawn to rare 10 billion won villas. The area's exclusivity, space, and privacy are key factors in its appeal, with developers betting on low-rise, ultraexclusive villas with unobstructed ocean views.
Busan's luxury real estate market is shifting towards Dalmaji Hill. The area is attracting ultrawealthy buyers with rare 10 billion won villas. Atherton Upper House, a boutique complex, offers 11 units priced between 7 billion won and 10 billion won. The project features NFT-based digital art and gallery-style lounges. Nearby, Sangji Kailoom Haeundae reinforces Dalmaji's repositioning as a low-density luxury enclave. The area's scarcity, exclusivity, and privacy are driving its appeal.
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