LinkedIn cracks down on ‘AI slop’ posts and comments

LinkedIn is rolling out a new detection system to suppress AI-generated posts and comments deemed low-effort or lacking substance, according to Microsoft-owned company’s vice president of product, Laura Lorenzetti. The system, which LinkedIn claims correctly flags 94% of AI-generated content in early tests, will prevent such posts from appearing in users’ recommendations beyond their immediate network. Lorenzetti described the issue as a rise in ‘AI slop,’ content that may appear polished but lacks unique perspective or depth. ‘At a time when more people need help navigating work, it’s more important than ever that people can learn from real voices, authentic perspectives, and lived expertise,’ she stated. LinkedIn’s algorithm now targets content that feels generic or repetitive, even if superficially polished. The platform emphasized that the goal is not to ban AI tools entirely but to ensure they serve as aids rather than replacements for original thought. LinkedIn’s own ‘Rewrite with AI’ feature remains available, but the company aims to reduce the visibility of AI-generated content without clear human input. Early tests show users already see fewer such posts in their feeds, with broader rollouts expected. LinkedIn’s move follows similar crackdowns by other social media platforms. Earlier this year, YouTube upgraded efforts to demonetize channels producing mass AI-generated content, while TikTok and Meta have enforced stricter labeling rules for AI-generated posts. The company framed its updates as a way to protect genuine engagement, ensuring users interact with real people offering authentic viewpoints. The policy appears to strike a balance, allowing AI assistance while prioritizing human-driven content. However, critics may question whether LinkedIn’s approach effectively distinguishes between helpful AI tools and purely automated, low-value posts.