LIV Golf outlived its usefulness to Saudi Arabia
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Saudi Arabia's Public Investment Fund (PIF) is shifting its priorities, potentially abandoning LIV Golf and other sports ventures used for sportswashing. The move leaves athletes who participated in LIV Golf wondering about their future.
Saudi Arabia's Public Investment Fund (PIF) has announced a new strategy, potentially ending its support for LIV Golf. The move is seen as a shift away from sportswashing, a campaign to improve the country's image through sports investments. LIV Golf, launched with significant PIF backing, was criticized for its ties to Saudi Arabia's human rights abuses. Athletes like Phil Mickelson and Jon Rahm participated in LIV Golf, sparking controversy. The PIF's new strategy focuses on 'maximizing impact' and 'raising the efficiency of investments.' The future of LIV Golf and other Saudi sports ventures, including women's tennis and Project B basketball, is now uncertain.
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