Louis Vuitton’s Monogram Turns 130, and It’s Still Everywhere
Louis Vuitton's iconic Monogram pattern, created by Georges Vuitton in 1896, is celebrating its 130th anniversary, having become a staple of pop culture. The design was originally intended to protect the brand from counterfeiting and may have been inspired by neo-Gothic ornamentation and Japonisme.
Louis Vuitton's Monogram pattern is turning 130. Georges Vuitton, son of Louis Vuitton, created the design in 1896 to protect the brand from counterfeiting. The pattern features intertwined LV initials, flowers, and stars with geometric lines. It was hand-painted on jacquard-woven linen canvas and later refined using a stencil technique. The design may have been inspired by neo-Gothic ornamentation and Japonisme. Louis Vuitton's company was founded in 1854, and the Monogram became the most popular of several designs introduced to differentiate the brand.
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