Love March Madness? Thank the Man Who Made It Easier to Watch
March Madness, the NCAA's annual basketball tournament, remains easily accessible to viewers with basic cable, unlike many other sports products. This is largely due to the efforts of David Levy, a television executive who helped make every game available to watch at once, starting in 2011.
March Madness is one of the last sports products that can be easily consumed without blackout rules or expensive subscriptions. The NCAA tournament used to be limited by regional broadcasts, but David Levy changed this in 2011. Levy, a former president of Turner Broadcasting, helped make every game available to watch at once. This move gave college basketball fans control over what they watch. Before 2011, viewers were limited to whatever CBS gave them. Now, everyone can watch what they want, when they want. This change has made March Madness a rarity in today's media landscape.
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